AIR
JAMAICA TO RETURN TO ANTIGUAN SKIES
St.
John's, February 2002 -- Airlift out of North America into Antigua and
Barbuda will be greatly enhanced from June of this year with the return of
Air Jamaica on the Antigua/New York route.
Tourism
Minister the Hon. Molwyn Joseph made the announcement on Friday February 1,
during a press briefing outlining a number of developmental plans the
government of Prime Minister Lester Bird will be pursuing to enhance the
tourism product.
Minister
Joseph said that the government and Air Jamaica have consummated a deal
scheduled to become effective on June 20.
“The
Prime Minister and the Cabinet have authorized the Ministry of Tourism to
engage in discussions with Air Jamaica for the carrier to resume flights to
Antigua. We met with Air
Jamaica recently and we have consummated an agreement to start flights out
of New York from June 20. To
begin with there will be three flights per week: Mondays, Thursdays and
Sundays. These will be non-stop
flights: New York – Antigua – Antigua – New York.
This schedule will continue from June to September,” outlined the
Tourism Minister.
The
Tourism Minister said that this new venture would greatly boost the
country’s Tourism Industry. He
noted that the government has also agreed to establish a new promotional
drive in conjunction with Air Jamaica and the Antigua Hotels and Tourist
Association.
“I
need to emphasize that this is a very important development for us here in
Antigua and Barbuda. We have
always been challenged in getting airlifts from New York to Antigua non-stop
and I am pleased that a regional airline – Air Jamaica is working with the
Government of Antigua and Barbuda and other Caribbean islands to make these
services available,” Minister Joseph remarked.
“Starting
in September 2002, the flights will continue but on different schedules.
Many of the flights will be New York – Montego Bay – Antigua.
We are however, continuing talks with Air Jamaica to ensure that we
get at least one non-stop flight during the winter season.
They have shown an indication of willingness to satisfy our request
and in that context we are continuing to negotiate,” added the Tourism
boss.
He
said that a price is attached to the new tourism promotion venture and the
government has agreed to engage in joint promotional activities with Air
Jamaica called Antigua Vacations. This
he said is similar to what is done with other destinations.
Minister
Joseph remarked, “This product will be developed in cooperation with the
Antigua Hotels and Tourist Association.
As you are aware, you have Jamaica Vacations, St. Lucia Vacations and
we will soon have Antigua Vacations. This
will give Antigua and Barbuda its own identity and bring the government and
private sector together in creating attractive packages to the traveling
public so that we can get a bigger share of the market place.”
The
joint promotional program will cost the government half a million US
dollars. Air Jamaica will match
the funds, in order to produce a strong and penetrative marketing effort in
the North Eastern part of the United States.
Recently
US Airways introduced non-stop service to Antigua from Philadelphia with
connections from Washington, Pittsburgh and surrounding areas.