GOVERNMENT OF ANTIGUA AND BARBUDA
Department of Tourism
Cnr. Nevis Street & Friendly Alley
P.O. Box 363, St. John’s, Antigua.
Tel: 268-462-0480/462-2507 Fax: 268-462-2483/460-6093
E-mail: deptourism@antigua.gov.ag 

17th June, 2004

ANTIGUA & BARBUDA PARTICIPATES IN DESTINOS TRADE SHOW IN SAN JUAN

TOURISM OFFICERS IRMA TOMLINSON, ASST. MANAGER OF THE DEPARTMENT OF TOURISM AND D. ANNETTE MICHAEL, PUBLIC RELATIONS OFFICER IN THE DEPARTMENT OF TOURISM HAVE JUST RETURNED FROM THE DESTINOS TRADESHOW IN SAN JUAN, PUERTO RICO. THE SHOW WHICH WAS ORGANIZED MAINLY TO TARGET CONSUMERS RAN FOR A WEEK FROM JUNE 7TH-14TH . 

JOINT TOURISM PARTNERS IN THIS INITIATIVE WERE LIAT THE CARIBBEAN AIRLINE WHO DONATED THE AIRLINE TICKETS AND WAIVED EXCESS BAGGAGE TO ALLOW THE TWO REPRESENTATIVES TO TRAVEL TO SAN JUAN WITH PROMOTIONAL MATERIAL.

ADDITIONAL SUPPORT IN THE FORM OF PROMOTIONAL GIVEAWAYS AND MATERIAL WAS ALSO RECEIVED FROM SUSIE’S HOT SAUCE, PREMIER BEVERAGES AND THE CRUISE ASSOCIATION. 

ONE OF THE HIGHLIGHTS OF THE WEEKS EVENTS WAS A DESTINATION ‘SORTEO’/RAFFLE HELD BY THE ANTIGUA AND BARBUDA BOOTH ON THE SECOND TO LAST DAY OF THE FAIR, WHICH ATTRACTED OVER 400 PARTICIPANTS. THE RAFFLE WAS MADE POSSIBLE BY LIAT WHO OFFERED 2 ROUND TRIP TICKETS TO ANTIGUA AND THE HAWKSBILL BEACH HOTEL WHO OFFERED A WEEKEND FOR TWO. 

TOMLINSON AND MICHAEL POINTED OUT THAT THIS FAIR WAS DIFFERENT TO THE USUAL TRADE FAIRS AS THEY WERE ABLE TO INTERACT DIRECTLY WITH THE CONSUMERS. DURING THE WEEK THEY GAVE OUT IN EXCESS OF 1000 PROMOTIONAL KITS ON ANTIGUA AND BARBUDA. 

TOMLINSON AND MICHAEL DEEMED THE SHOW A SUCCESS AND SAID THAT THEY ARE CONFIDENT THAT ANTIGUA AND BARBUDA SHOULD RECEIVE MAXIMUM BENEFITS FROM ITS PARTICIPATION.



D. Annette Michael
Public Relations Officer