Work: 
If you make a date with an Icelander and they show up late, don't take it personally. Odds are that your new friend was stuck at work. The people of Iceland are infamous for their rigid work ethic, and the country has one of the longest work weeks in Europe. Many people have two jobs, and kids typically spend summers working odd jobs to save extra money. Productivity is perhaps the single most pervasive aspect of the national character, a fundamental source of self-respect and well-being. 
 
Part of what supports this work is heavy consumerism. Icelanders like to spend their money. If you visit a typical household, you'll see plenty of useless goods, and more books per capita than anywhere else (they actually hold the world record for book ownership). Every other Icelander owns a car, and almost everyone has a VCR. Icelanders read twice as many newspapers as the average US citizen. Each year, 200,000 Icelanders travel abroad. 

Given all this busyness, Iceland could easily be misinterpreted as a big salt mine where it's all work and no play. The reality is far from it - Icelanders play just as hard. 

She  Work  Vikings  Play  Nation 

 

Twelve percent of Iceland’s people work in the fishing industry – by far the largest percentage of fishing workers within any country. Fishing is, has, and (provided stocks are managed well) probably will continue to be the nation’s economic backbone. Each year, over 2 million tons of fish are harvested within the 758,000 square miles of national fishing waters, with the cod catch consistently ranking as the most profitable, followed by shrimp and Redfish. 

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